Community Support Service
THE LOTUS PROJECT
WEBSITE DESIGN + BRANDING
+ Full custom design six page website
+ Creative visual direction + Full brand identity
+ Logo refresh
+ Typography & Colour palette selection
+ 60 page brand guidelines
+ On-site photography shoot
+ Image curation and editing
+ Digital Assets branding package
+ Physical Assets branding package
+ Social media collection + training
+ Staff training to integrate new branding
WHAT WE DID
The Lotus Project, founded in 2018 aims to foster independence, and enhance the quality of life through tailored support services. Inspired by the resilience symbolised by the lotus flower, the organisation offers a range of programs, including day options, developmental education, and short-term accommodation, all designed to support personal growth and community integration.
The Lotus Project is a South Australian organisation dedicated to empowering individuals with disabilities.
BACK TO PORTFOLIO
petal blush
night harbour
oceanic calm
peach sorbet
COLOR PALETTE
The brief
The Lotus Project engaged She Glows Creative Co. to develop a comprehensive physical and digital branding package, including a fully custom website. The objectives were to authentically represent the clients and families central to the organisation's mission, showcase the exceptional work of the team, and enhance brand versatility across various assets. Maintaining the existing logo mark was essential to preserve brand recognition.
The envisioned brand identity focuses on authenticity and polish, utilising real imagery of clients and families to reflect the organisations genuine impact. The design incorporates a versatile colour palette and adaptable visual elements, ensuring consistency and flexibility across multiple platforms and materials. The website is designed to be user-friendly, informative, and visually engaging, effectively communicating the organisation's mission and services.
Considerations
The result? We slightly softened the orange and added in a contrasting blue to balance out the colours and provide more versatility to the brand. We swapped out the font for a "less corporate" feel, and added in images that had been taken in action by the team.
Fun, approachable, and authentically representing The Lotus Project's clients and families, placing them at the heart of the brand narrative.
Mood & Vibes
+ Custom 6+ page website design
+ Full brand identity & guidelines
+ Photography shoot & coordination
+ Physical + digital assets add-ons
Package Options
Claire is the passionate and visionary founder behind The Lotus Project, dedicated to creating meaningful change in the lives of individuals with disabilities. With a deep understanding of the challenges faced by clients and their families, Claire combines empathy, expertise, and a relentless drive to deliver exceptional support services.
Her mission is rooted in the belief that everyone deserves the opportunity to grow, thrive, and achieve independence in a supportive and nurturing environment. The primary audience includes individuals with disabilities and their families seeking personalised, high-quality support services in South Australia. Secondary audiences encompass community stakeholders, potential donors, and professionals in the disability support sector who align with The Lotus Project's values and mission.
CLAIRE the CLIENT
"I knew it was time for a change with our business rebranding, but I was so nervous as previous experiences I'd had with marketing companies were always rushed, not personalised and it felt like they didn't get to know myself or my business, and then I met Ali!
She took the time to get to know me, my business and made sure I was comfortable with each stage. I was consulted through each stage and Ali made sure I was happy with everything before we went to the next stage. Ali went above and beyond, even helped out with a late-night emergency with technical issues.
I am so happy with our final rebrand and I recommend Ali to anyone needing any marketing or strategy supports."
"I was nervous after a few bad agency experiences, and then I met Ali..."
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