photography*
mary kay
BRANDING + DESIGN
+ Creative visual direction
+ Primary + Secondary Logo Design
+ Branded Pattern or texture
+ Typography Selection
+ Color Palette
+ Curated gallery designs
+ Social media collection
+ Brand Style Guide
WHAT WE DID
Mary Kay Photography is a premier photography studio based in the picturesque landscapes of Arizona, USA. Owned by Mary Kay, a seasoned photographer with a decade of experience, the studio specialises in capturing life’s most precious moments—from intimate family portraits to lavish wedding celebrations. Mary’s artistic vision is to create timeless imagery with a touch of elegance and emotion, offering her clients not just photos but heirloom-quality art pieces that evoke stories for generations to come.
mary kay photography is a small boutique studio based in arizona, US.
BACK TO PORTFOLIO
moss
tuscan olive
terra
glazed
sand
parchment
COLOR PALETTE
The brief
Mary Kay approached She Glows Creative Co. seeking a luxurious and unique logo design and brand identity that reflects her business’s refined yet personal approach. She wanted her brand to feel upscale but accessible—something that would stand out in the competitive photography market while staying true to her artistic philosophy.
Mary envisioned a logo and brand aesthetic that feels timeless and luxurious, incorporating elegant typography and clean lines with subtle nods to her desert-inspired surroundings in Arizona. She requested a modern, gender-neutral colour palette that could still balance her love of beauty and femininity, which was balanced with warm tones, muted terra-cottas, and creamy whites to evoke warmth and a touch of elegance.
Considerations
Arizona vibes, Luxury finishes
"My vision was brought to life with the use of textures, tones and playful fonts that reflected the rough and imperfect beauty of the Arizona desert. I loved how it contrasted with luxury through the use of fonts and imagery."
MARY KAY
"I ended up adding on more projects because I loved the vision that was being birthed in front of me."
Gender neutral, luxurious, earthy teracotta tones with a touch of home and industry.
* This case study is for illustrative purposes only.
Mood & Vibes
+ Full custom branding package
+ Branded physical assets add-on
+ Digita Social Media Package
Package Options
Mary Kay is a passionate luxury photographer with over two decades of experience in photography. She has an extensive portfolio of clients from Hollywood celebrities, to some of the biggest corporate fashion brands in the US. She wanted to ensure her brand captured the heart of her upbringing and background, bringing in elements of Arizona into her brand.
MARY KAY the CLIENT
