Stephen Miller PT

SMPT STUDIO

WEBSITE DESIGN + MINI BRANDING

Menu

+ Mini branding (no logo or brand identity
+ Colour palette & font selections
+ Creative direction 
+ One page sales scroll custom website design
+ Copywriting package

WHAT WE DID

Steve recently sought She Glows Creative Co. to support his growing online audience and demand for his digital services, a new branch of his business. After over a decade in the industry providing one-to-one sessions in-person, he recently wanted to diversify his business.

Combining expertise with empathy, Steve delivers personalised fitness and nutrition programs that fit seamlessly into the demanding lifestyles of his clients. His focus is on sustainable, life-changing results that empower individuals to feel their best inside and out.


SMPT Studio is a boutique fitness studio south of adelaide. its passion and success is a reflection of steve the owner.

BACK TO PORTFOLIO

pure charcoal 

Minty

TERRAZO

blush nectar

white melon

crisp white

COLOR PALETTE

The brief

Steve approached She Glows Creative Co. seeking a mini brand identity and a one-page web design that would reflect his approachable, results-driven style while appealing to busy parents looking for transformative fitness solutions. The goal was to create a bold yet clean visual presence that builds trust, communicates professionalism, and highlights the heart of his work: helping people regain strength, energy, and confidence.

The design reflects SMPT Studio’s commitment to simplicity, clarity, and transformation. Using a versatile and polished colour palette, streamlined typography, and a clean layout, the brand positions Steve as a trusted guide in the health and wellness space.

Considerations

This project required a strategic approach to balance SMPT Studio’s clean and professional brand identity with a high-converting design that effectively channels Steve’s Instagram audience. With a strong following and active engagement on social media, Steve’s goal was to turn his overflow of Instagram traffic into actionable leads. The one-page website needed to focus on clarity and simplicity, ensuring visitors quickly understood SMPT Studio’s offerings and were guided seamlessly to a clear call-to-action. Whether booking a consultation, signing up for the 12-Week Online Coaching Program, or contacting Steve directly, the design prioritized conversion-focused elements, such as compelling headlines, testimonials, and strategically placed buttons, while maintaining a polished, approachable aesthetic that reflects Steve’s ethos.









Ali is nothing short of amazing. When I approached her about work I needed done for my website, I didn't really have the best idea of what approach to take. This is where Ali's experience and expertise came in. She took control (in a positive way), discussed from her experience what would work best and once we agreed to get going, not only did she deliver in a timely fashion, she managed expectations with a high level of communication. And, then to top it all off, the end product was a highly aesthetically pleasing website/landing page that has helped bridge a huge gap in my business. I'd highly recommend Ali for both her professionalism and personable skills and will definitely use her again as soon as I need. Very happy client 😊

"My site far exceeded my expectations!"

Modern, clean design, engaging and reflective of Steve's personal branding. 

Mood & Vibes

+ Mini Branding 
+ One page custom sales page design 

Package Options

Steve is the passionate and driven founder of SMPT Studio, a health and fitness business built on his personal journey of overcoming depression through fitness. With over a decade of experience, Steve has guided hundreds of clients—particularly busy parents—toward stronger, healthier, and more confident versions of themselves.

He provides both online and in-person training that caters to individual needs, regardless of fitness levels. 

STEVE the CLIENT

Ready to be the envy
of your industry?

BOOK A NO OBLIGATION STRATEGY SESSION

You can embed an email signup form here by pasting the code for one in a blank "embed" box.

Almost there!

GET THE FREE GUIDE HERE!   GET THE FREE GUIDE HERE!