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I'm Ali Gregory
Your digital business bestie, cheerleader, toddler mum, marketer, and creator. I'm so glad you're here! Let's build your soulful, profitable business.
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She Glows Creative blog

5 Ways To Market Your Business For under $500

Navigating the digital landscape of the creative industry can seem daunting, especially when you're strapped for cash or just starting out. But here's the good news: you don’t need a fortune to make a lasting impact or start to see growth in your business. With as little as $500 and a bit of savvy strategy, you can catapult your creative venture into the spotlight. Here’s how:

1. Leverage social media advertising:

Cost: $200 - $500

Platforms like Instagram, Tik Tok and Pinterest are goldmines for creative businesses. Their advertising platforms have become better, easier to use and accessible in 2024, and allow for highly-targeted campaigns, ensuring you reach your ideal audience. The down-side? Ad pricing and bidding for eyeballs on your content is more expensive and competitive.

For instance:

  • Instagram Sponsored Posts: Perfect for visual creatives. Showcase your work, and use engaging captions to draw potential clients.
  • Facebook Ads: Use these for targeting specific demographics, from age groups to interests.

Allocate a budget, experiment with different ad formats, and track your results to refine your approach.

2. Attend local workshops or events:

Cost: $100 - $300

Being part of local workshops, craft fairs, or networking events can provide direct access to potential customers and collaborators. Look for events that align with your niche, and make your presence felt:

  • Set up a booth showcasing your portfolio.
  • Offer mini workshops or live demonstrations.
  • Network! Sometimes a casual chat can lead to a big opportunity.

3. Optimise your website:

Cost: $100 - $200

Invest in your online image:

  • Website: Use platforms like Wix, Squarespace, or WordPress. These are cost-effective and offer stunning templates.
  • SEO: Basic search engine optimisation can help you rank higher on Google. Use free tools like Google Keyword Planner for keyword research.

Ensure your site is mobile responsive, user-friendly, and showcases your best work.

4. Content Marketing and Blogging with guest posting / speaking:

Cost: $0 - $100

Creating valuable, relevant content can position you as an expert in your field:

  • Start a Blog: Share insights, tutorials, or stories from your creative journey. This will help with SEO and for searchable content on Google which provides an organic way of people reaching you, that are searching for what you offer.
  • Guest Post: Write for established blogs in your niche or score yourself a guest spot on a podcast. It’s a way to tap into an existing audience and drive traffic back to your site, without the learning curve and time you'd need to invest in setting up your own.
  • Videos: Platforms like TikTok or YouTube are great for tutorials, time-lapses of your creation process, or reviews.

5. Collaborate and barter services:

Cost: $0

Collaboration is a zero-budget strategy with limitless potential:

  • Team up with fellow creatives or businesses whose services/products complement yours.
  • Barter services: Offer your creative skills in exchange for something you need. For instance, if you’re a graphic designer, design a logo for a copywriter in exchange for website copy.

Remember, the creative industry thrives on uniqueness, innovation, and authenticity. It's less about how much you spend, and more about how effectively you use the resources at your disposal.

Want some help with your Marketing Strategy? Find out more about how we can create a custom strategy for you here.