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Ever found yourself endlessly scrolling through stock photo sites, feeling like you’re searching for a needle in a haystack of bland and overused images? If you’ve ever sighed deeply, closed your laptop, and wondered if your brand will ever look as polished as those big-name competitors, you’re in the right place. Let’s talk about how to discover and use stunning stock imagery that makes your brand pop, all while staying true to your unique vibe and budget.
The struggle is real! Finding the perfect image
We get it. You’re a creative soul with a vision as vibrant as your favourite childhood memory. You know that the right visuals can make or break your branding, but the hunt for those perfect images often feels like a full-time job. And who’s got time for that when you’re balancing client meetings, school runs, and that endless to-do list?
But here’s the thing – you don’t need to settle for the same old cheesy stock photos that don't reflect who you are, or mimic images that everyone else is using. You deserve images that reflect your brand’s personality and connect with your audience on a deeper level. So, let’s dive into some hacks on how you can source unique, beautiful stock imagery that will make your brand shine.
But here’s the thing – you don’t need to settle for the same old cheesy stock photos that don't reflect who you are, or mimic images that everyone else is using. You deserve images that reflect your brand’s personality and connect with your audience on a deeper level. So, let’s dive into some hacks on how you can source unique, beautiful stock imagery that will make your brand shine.
Where to look — go beyond the basics
Sure, sites like Shutterstock and iStock are great, but they’re just the tip of the iceberg. Here are a few lesser-known gems that offer beautiful, unique images:
1 | Pexels
A fantastic free resource, with a diverse range of images that don’t look like typical stock photos. Contributors are creatives from across the world offering high quality, beautiful images with no credit to the author required.
If you’re willing to invest a little, this site offers stunning, curated collections that can give your brand a professional edge, and unique sets that aren't common on social media. Just a heads up to be sure to check which licenses you need for your purposes.
3 | Death to Stock
This membership-based service delivers fresh, exclusive images straight to your inbox each month. Ideal for keeping your visuals unique and on-brand.
4 | Editorial Stock Images
If you're willing to invest in your brand, then this is the stock site for you! Providing beautiful, on-trend images, there won't be an image you don't love in their 5,000+ library. With new collections every week, you'll find the perfect images for your brand.
5 | She Glows Creative Co. Collections
From serving our beautiful clients for over ten years to build stunning brands and profitable businesses, we've grown to realise the vast importance of high quality imagery. We've developed our own signature collections of stock images you are able to use for both personal and commercial purposes.
A common question I get asked is — "can I just get images off Google?" The very important answer is NO. Image searches pull images that are other's intellectual property. By using images that you have found on the internet that aren't a part of a Creative Commons collection or stock image site means you may be infringing on Copyright laws. Always source your images through trusted sites which clearly state permissions of image use.
Making it work: using stock imagery effectively
Finding the right images is just the first step. Here’s how to make sure they fit seamlessly into your branding:
- Consistency is key: Stick to a cohesive colour palette and style. This creates a unified look that’s instantly recognisable as you.
- Customise your images: Use tools like Canva to add your brand’s fonts, colours, and graphics. This turns generic stock photos into custom-branded visuals.
- Mix it up: Combine stock photos with your own images. This not only saves money but also adds a personal touch that your audience will love.
- Tell a story: Choose images that convey your brand’s story and values. Your visuals should evoke emotions and connect with your audience on a deeper level.
Why it matters: connecting with your audience
In a world saturated with content, stunning visuals can be the difference between scrolling past and stopping to engage. Your audience – ambitious women balancing careers, families, and dreams – craves authenticity. They want to see the real, relatable, and inspiring side of your brand.
By using carefully chosen stock images, you can create a visual narrative that resonates with them. Show the hustle, the creativity, and the little moments of joy. Let your images speak to their dreams and struggles, making them feel seen and understood.
By using carefully chosen stock images, you can create a visual narrative that resonates with them. Show the hustle, the creativity, and the little moments of joy. Let your images speak to their dreams and struggles, making them feel seen and understood.
Final thoughts: your brand, elevated
Finding and using stunning stock imagery doesn’t have to be a headache. With the right resources and a bit of creativity, you can elevate your brand’s visual game without breaking the bank. Remember, it’s all about staying true to your unique vibe and connecting with your audience on a deeper level.
So, next time you’re feeling stuck in the endless scroll of stock photo sites, take a deep breath and try these tips. Your perfect images are out there, ready to take your brand from bland to brilliant. Happy hunting! 🌸
So, next time you’re feeling stuck in the endless scroll of stock photo sites, take a deep breath and try these tips. Your perfect images are out there, ready to take your brand from bland to brilliant. Happy hunting! 🌸
